Southpharma
(Southport Services Group)
In the consultancy world, proof of concept work is very common to win large contracts. Our sales team requested a pharma vertical prototype demo.
My Roles
Branding, Design Synthesis, Visual Design, Prototyping
Tools and Technologies
Sketch, InVision, Illustrator
Tasks & Challenges
- Create a company centric brand targeted at the pharmaceutical industry.
- Feature a lot of visualizations and interactivity.
- Synthesize successful design functionality.
Research & Discoveries
- As a progression from our engagement with Merck we wanted gauge interest in personalization features we had done with other clients. So we added a calendar object and alerts.
- The calendar provided some stickiness to the app, enabling managers to prioritize meetings as their workflow.
- The alerts provided actionable events to the users attention, which would allow them to in turn, create events for their calendar or interface directly with the client.
Screens
Home Screen - Dashboard
Results
- We won a contract from this demo
- The design became the foundation of our Sketch library, which we started building.